As if we needed any more encouragement to shop for affordable, Scandi home decor, Søstrene Grene has just given us one more reason. The brand has finally launched a long-awaited online store, which will make shopping for the latest home decor trends a little bit easier.
Known for their pretty pieces and low prices, Søstrene Grene is the Ideal Home team's one-stop shop for updating our homes without breaking the bank. While they expanded stores in the UK last year, they're not yet a permanent fixture on every high street, so the ability to shop online is about to change the game.
The UK site will stock the brand’s monthly, seasonal product drops, offering homeware, furniture, kitchen products, decorations, crafts, and children's toys. The site will also launch just in time for Christmas, so you can start planning your wrapping scheme and Christmas tree decorations early. There's no better way to do 'hygge'.
In short - just about everything you could possibly shop for within your home. For lovers of Scandi design, the pastel colours and playful shapes of the accessories will instantly update an interior, while the brand also has an abundance of chic, traditional kitchen decor that will last for years to come.
Our Deputy Editor, Ginevra Benedetti, is a huge fan of the brand and has already been scouring Søstrene Grene's Instagram to put together her shopping list.
'I'm a long time fan of Søstrene Grene's super stylish and affordable homeware having first discovered it ten years ago while on a city break to Copenhagen. I spent ages trawling though the snaking aisle, finding treasure after treasure and I still have a couple of mugs I bought there!' she says.
'While they have since opened a handful of stores across the UK, the lack of a shoppable website meant that the majority of people - including me - always missed out. So as soon I heard the brand was (finally!) opening a web store, I started a shopping list of the things I have been coveting but haven't been able to buy, so I'll definitely be checking out the new website when it opens on Thursday!'
The best bits
'We are very excited to be launching our webshop this month. It’s such an exciting time for our brand, as stores continue to open around the UK, so we can’t wait to be able to offer our customers a shoppable site – and this is just in time to invite the UK audience to discover our digital Christmas universe,' says Mikkel Grene, Co-owner and CEO of Søstrene Grene.
Expected delivery time is set to be 3-6 business days, with delivery costs at £5.98 or free for orders of £60 or over. It's officially live, so let the shopping commence!
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