Tesco’s new F&F homeware launch is simple and stylish - has the supermarket finally cracked home decor?

F&F at Tesco is not one to disappoint when it comes to fashion, and its new leap into homeware has pleasantly surprised us.

You are likely already familiar with Tesco's two other homeware brands Tesco Home and Fox & Ivy. Unfortunately, Tesco has trailed behind the likes of Asda and Sainsbury's when it comes to delivering truly desirable homeware at affordable prices. However, we think they might have cracked it with F&F home.

F&F Home is Tesco's third homeware brand and consisting of creamy neutrals, cosy furnishings and textured dining sets I can’t help but feel Tesco has hit the minimaluxe home decor trend bang on.

Serving luxury-style homeware at supermarket prices, we're sure this collection is going to become an insider secret.

What does F&F Home look like?

This season, trends have leaned more toward a minimaluxe style, this style is all about luxurious, artisanal style pieces, sumptuous colours, classic neutrals and effortless elegance. Something this collection from F&F hits well with a few decorative flourishes, for example with its Persian style rug, priced at £35.

The best part is that you can get these hallmarks of luxury in your weekly shopping trolley for less than a quid. The gorgeous ribbed glassware starts at just 50p, and we've spotted a few other pieces we're hoping to snap up.

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‘We’re really excited to launch F&F Home with our A/W '24 range, rooted in neutral palettes, timeless shapes and tactile cosy fabrics,’ said Donna Bridgeman, Head of Design at F&F. ‘We’ve worked tirelessly to create pieces that hold longevity in their styles and can form the foundations of a restful, calm, and balanced home.

‘The simplicity of using barely-there colours is our key focus for creating a contemporary cosy look, bringing warmth into homes for paired back effortless style in the winter months. I can’t wait to see how our shoppers style the pieces in their own homes.’

The range is available to shop instore and online now.