Dunelm is opening its first central London store today – here’s everything you need to know about the new shop

Calling all the capital-based homeware fans – we have great news! Dunelm is opening its very first central London store today, with more stores to follow.

The brand will be opening its doors in White City’s Westfield Shopping Centre at 10am. The new location will make browsing (and shopping) the new autumn/ winter collection IRL easier.

Standing at 4,500 square feet, Dunelm's new store is going to be stocking its latest collaborations, as well as the classic products we know and love.

Dunelm’s new Westfield store is one of several new Dunelm locations expected to open this coming winter and it comes after the opening of a further six stores in the past financial year.

‘We’re really excited to be bringing Dunelm to Westfield. It gives Londoners much easier access to our specialist offer for the home and starts to unlock a real opportunity for our brand in the Capital,’ said Nick Wilkinson, CEO of Dunelm.

‘This is our first step into Central London, where we have ambitions to further expand our presence, alongside wider plans to deliver our next wave of store openings across the UK. We can’t wait to welcome customers in Westfield this winter.’

Along with the rest of the Ideal Home team I can't wait for Dunelm's expansion into more city-based locations. It is already my go-to when it comes to buying pieces for my home - it’s stylish and affordable, with loads of designer dupes.

‘Continuing our commitment to creating best-in-class destinations and exceptional customer experiences, we are delighted to welcome Dunelm to Westfield London,’ says Kate Orwin, leasing director UK at Unibail-Rodamco-Westfield.

‘The new store will enhance our home and interior offerings, providing our customers with even more options to elevate their home décor.’

Anything that makes indulging our love of affordable homeware easier is music to our ears.