Hadley Freeman on the interior trends she wants to call time on
Hadley Freeman gets on her soapbox to trash talk a few choice interior trends
Because I spent most of last year house-hunting, I became extremely well-versed in the current home décor trends, many of which are appalling, but one – well, one is more complicated.
The number one trend that really needs to end now is greige walls. Why do so many British people insist on painting their homes in awful muted grey-brown-blah colours? Is it to match the sky outside? Do they think it looks chic? Well, allow me to disabuse that notion now: it does not. It is depressing. I blame paint companies and their weird colour names, although it’s not like they didn’t warn us, naming them things like “Elephant’s Breath.” Have you ever smelled an elephant’s breath? Why would you want to live in that? No wonder people in this country need to drink so much tea to cheer themselves up.
Another big trend is bad rip-offs of Soho House. You know the kind of thing: a bit of exposed brick, mismatched chairs, a wood-topped kitchen island, a giant (unused) pizza oven. Here’s my prediction: this will be to the 2010s and early 20s what monochrome minimalism was for the 90s, i.e., soon to be extremely dated.
And then we come to the statement wall. A while back, a friend made some derogatory comments about the concept of “the statement wall”, which is when wallpaper is on just one wall in the room. I knew what she meant. It smacks of trying too hard, something your mother-in-law might do, along with sticking some pampas grass in the front garden. Except, there was a problem: I have a statement wall, and I love it.
My feature wall is in my bedroom and it’s a fancy wallpaper, which I adore, but because I am not the Prime Minister, I cannot pay for rolls and rolls of hand-painted wallpaper. So I bought just one roll and I put it on one wall behind my bed, and I think it looks fabulous.
But then I went house-hunting and I had to admit that the statement walls I saw did not look fabulous. They looked like another house décor cliché. It was dismaying. I went home, looked at my bedroom wall again and you know what? I still loved it. So that’s when I realised that house décor cliches are like opinions: I only like mine.
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
Hadley Freeman is an American British journalist. A staff writer for The Guardian Hadley is the author of the bestselling House of Glass (published March 2020) alongside other titles. Hadley’s work has appeared in publications including Vogue US and UK, New York magazine, Harper’s Bazaar, and many others.
-
Stuck between engineered vs sintered stone surfaces? Kitchen experts explain the most stylish and practical choice for your home
Weighing up engineered vs sintered stone surfaces? Our guide is here to help you compare the two
By Natasha Brinsmead
-
7 insider tricks to make a mattress feel more expensive, according to sleep and bedding experts
If you can't afford an expensive mattress, there are a few tricks that will help you recreate the feeling of one
By Zoë Phillimore
-
6 dirty things professional cleaners notice first in a kitchen — and how you can tackle them in a hurry
Use these tips for a pristine kitchen
By Emma Rinaldi
-
Melissa Hemsley shares her home truths about her Sunday Cook Off and must-have kitchen products
Chef and cookery writer Melissa Hemsley gets up close and personal with her home truths
By Ginevra Benedetti
-
Sara Cox shares her home truths about her GSD weekends to the pet peeve she can't stand
Sara Cox gets up close and personal with her home
By Andrea Childs
-
Shirley Ballas Home Truths - her favourite Matalan pjs and where she's spending Christmas day
The Strictly Come Dancing judge reveals her festive Home Truths, from her decorating style to what she hopes to find in her stocking this year
By Gemma Calvert
-
Home Truths with Emeli Sandé - and why she's always on Christmas Day dishwashing duty
Singer songwriter Emeli Sandé reveals how she spends Christmas each year and why tradition is so important to her
By Ginevra Benedetti
-
Pinterest UK's Head of Home reveals what the most popular Christmas trends this year will be
Pinterest UK’s Head of Home Matt Siberry shares the top three festive trends that people are ‘pinning’ the most
By Matt Siberry
-
Home Truths with Emma Bunton - the Spice Girl reveals her love for cleaning
We speak to self-confessed clean freak Emma Bunton and find out what part of her home she loves to clean every day!
By Ginevra Benedetti
-
Home Truths with Joan Collins - find out why she never misses home...
Dame Joan Collins tells us all about her home life and why she loves instant coffee and eighties music...
By Ginevra Benedetti
-
Home Truths with Helen Skelton (and what bad habit she can't quit)
The presenter and Strictly alumni Helen Skelton loves nothing more than a relaxing long soak in the bath
By Rebecca Knight