Primark is expanding its online Click + Collect service across the UK
The brand's successful click-and-collect service is due to be rolled out across London to a third of it's UK stores
Primark has announced that is it rolling out the Primark Click and Collect service to a third of its stores across the UK. So more fans can now shop the brands striking homeware without hunting for pieces in-store.
Primark officially launched its online Click + Collect service in 25 stores across the UK late last year. It focused on selected stores in the North West of England, South and West Yorkshire and North Wales in the initial rollout. However, after the success of the scheme, it is rolling out the service to 32 more stores across London this Summer.
The new service is music to the ears of any bargain hunter who (like me) keeps an eager eye on Primark Home's Instagram, only to be disappointed when they can't find it in-store.
Now shoppers can browse and buy online from Primark's extensive collection of homeware products for some gorgeous budget decorating ideas.
Primark remains a top competitor for elevating your home without having to spend a fortune. On a recent trip to Primark's Tottenham Court Road Homeware department, we spied everything from a stylish boucle bench to stacks of chic rattan storage baskets. We even treated ourselves to the Primark-led strip lights Instagram has been raving about as a savvy kitchen lighting idea.
Primark launches Click + Collect service
The Click + Collect trial in November allowed Primark fans will be able to shop a select range of kids, baby and nursery products. Shoppers could browse and shop new items from Primark's partners including Disney for nursery decorating ideas and toys.
'We’re really encouraged by how the trial has landed with customers, who tell us they value the choice and convenience Click + Collect is offering them,' says Paul Marchant, CEO of Primark.
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'We’re also seeing strong demand for the service outside the trial region and it’s helping us reach new customers too. This gives us the confidence to take this trial to the next level and expand it further to more stores to understand how the service can work for a broader range of customers. We’ll continue to monitor the trial closely as we look to complement the experience and offer we have in our stores.'
How does Primark Click + Collect work?
Once you have browsed online and added your selection of items to your basket, you can check out as you would normally on other online shopping platforms. In this instance, however, you'll be met with a page that allows you to choose a day to collect your items from your chosen store. Do note though that there will be a £10 minimum order value to make the basket eligible for Click + Collect.
You can choose a day for collection up to 7 days in advance and will be available for pick up in-store from 2 days after the order has been placed. You will be able to collect your order from a dedicated Click + Collect desk, as well as pay for any other items you have picked up in-store on the way.
If you are still outside the available Click + Collect areas don't worry as you can still check out the Primark website to browse the current ranges and check the availability of products using the stock-checker before heading in-store.
What Primark stores is Click + Collect offered in?
The new Click + Collect will be available in 57 stores across the UK from Summer spanning from the North West of England, South and West Yorkshire, North Wales and expanding across London. To name a couple of stores this includes Manchester, Liverpool, Sheffield, Blackburn, Carlisle, and Wrexham.
To view the full list of participating stores, you can visit the Primark website's Click + Collect FAQ to see if your local store offers the service.
The Click + Collect service has also been implemented with the hope to promote a greener culture within the brand, as Primark wishes to minimise excess packaging on the product, using paper wrap bands wherever possible. All orders will be delivered to stores in brown paper packaging or cardboard boxes sealed with paper tape, that can easily be recycled at home.
We can't wait to test out the new service.
Jullia is Ideal Home’s Junior Writer and the Ideal Home Certified Expert in Training on Vacuums, having spent over 60 hours testing different models. She’s always loved all things homes and interiors, graduating with a bachelor’s degree in Architectural Studies from the University of Nottingham where her love for writing blossomed following her internship at ArchDaily. Now focused on home tech and cleaning, Jullia works on writing features and explainers to help people make the most of their home appliance investments, putting the newest launches through their paces. When she isn’t writing, she loves exploring the city, coffee shop hopping, and losing hours to a cosy game or book.
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