The White Company deals – how to save on the brand's luxury homeware

As one of our favourite homeware retailers and top places to shop for gifts, The White Company deals are always highly anticipated on the Ideal Home desk.

From the best bedding to the best artificial Christmas trees or even the best candles to scent your home for every season, The White Company has the ultimate 'treat yourself' items that will put a pep in your step.

However, the retailer can certainly come under the 'splurge' category, so shopping when there are White Company deals available could save you a lot of hard-earned cash.

That’s where our shopping experts come in. In this guide we share the secrets to when to shop to bagsy the biggest White Company discounts, including the one time of year you’re almost guaranteed to find savings on every item the brand sells.

The White Company deals 2024

What to shop

• Bedroom: luxury bed linen and bedding
• Fragrance: candles, diffusers, and room sprays
• Home Decor: accessories, furnishings, and furniture
• Furniture: beds, seating, and storage furniture
• Beauty and spa: perfumes, hand, and body lotions
• Gifting: stocking fillers, hampers, and gift sets
• Christmas: Christmas decorations and artificial trees

Pre-Lit Ultimate Pinecone Garland - 180cm | was £95 now £71.25 at The White Company

This garland incorporates beautiful faux greenery, pinecones, fir branches, and white berries for a full festive-looking display.

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When to shop

The key to finding the best The White Company deals is knowing when to shop, and in our experience, that largely means planning your spending around two key times of the year.

The White Company Black Friday deals

In our experience, by far the best time to shop for The White Company deals is during the brand's 'White Weekend' event in late November.

In the past few years, The White Company have launched this event in time with Black Friday – the autumn price-slashing extravaganza that has historically fallen on the last Friday of November but has now expanded to encompass an entire weekend, or even a full week, of November. It's just around the corner, so it's time to start prepping your baskets for the bargains you might want to keep an eye out for.

In 2023, The White Company's 'White Weekend' ran from the 22nd until the 27th November. So, although the official answer to the question 'does The White Company do Black Friday?' is, no, the 'White Weekend' means November is still a great time of year to score The White Company discounts.

Based on our observations, this is also the one time of year that the brand discounts pretty much everything online and in-store. The past two years in a row that's meant 20% off site-wide and store-wide, making for some brilliant savings on both seasonal lines and the brand's core ranges.

Whilst there's no guarantee we will see another 'White Weekend' event this year, our bet is that November will still be the best month to shop The White Company deals.

The White Company Boxing Day and January deals

The end of the festive season doesn't have to feel lacklustre - it's the next best time to score The White Company deals. Boxing Day and the January sales will bring a whole new load of discounts and it's often a great time to stock up on Christmas scents and gifts at a lower price. The White Company's Christmas scents return year after year, so snapping them up in the sales will mean you're guaranteed a treat for next year.

Whilst post-Christmas sales don't usually see site-wide discounts like we witnessed during November's 'White Weekend', the discounts that are available on selected items are usually much bigger.

During this time of year finding up to 50% off discounts on selected lines isn't uncommon, with our shopping experts noting savings of up to 60% by the end of January. Although, waiting this long to shop does mean you run the risk of products selling out before you 'add to basket'.

The White Company Bank Holiday deals

Finally, you might also find The White Company deals during end of season events.

Sometimes these deals tie in with the spring and summer Bank Holidays, or sometimes they can be dependent on the weather, with the brand discounting seasonal lines to sell through before the change of season.

During seasonal sales you'll be less likely to find discounts on the brand's core ranges – you're much better shopping during November's 'White Weekend' for that – but they can mean some great The White Company deals on lightweight summer bedding, summery fragrances, and seasonal decor, so it's well worth using the opportunity to stock up on spring/summer products for next year.

When The White Company deals are available, you'll hear it hear first! You can bookmark this page to get alerts when this year's The White Company discounts land.