The White Company deals – the best picks from the iconic brand's mid-season sale

The White Company is one brand that we return to time and time again, for luxe homewares, elegant decorations and seasonal fragranced. Since there's always something on our wishlist, The White Company deals are some of our favourite words to hear.

After a great run of White Company deals from Black Friday to Boxing Day, we thought it would be a while until we saw more discounts hit the sight. But oh how we were wrong - The White Company has just launched their mid-season sale which includes up to 50% across homeware, bathware, candles and fragrances. It's the perfect time to upgrade ahead of spring.

Whether you're in the market to pick up some of the best bedding or want to explore some of the best bath towels on the market, we'll be keeping you in the loop with what and when to shop.

The White Company deals

The White Company mid-season sale has arrived, which has up to 50% across bathroom-ware, furniture, candles and fragrances and home decor. Spring is right around the bend and while we're busy decluttering our homes, it's also the best time to upgrade some of your essentials ahead of a new season.

We've handpicked our favourite White Company items in the sale and those which are the best value, so you can bag a bargain. Mother's Day is also only a few weeks away, so if you're in the market for a special gift then now is the time to buy.

was £42 now £29.40 at The White Company

Now is the perfect time to upgrade your glassware ahead of the summer spent hosting friends and family. This set of 4 is impossibly chic.

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was £22 now £15.40 at The White Company

Bath towels are always something you say you'll upgrade but very rarely do. Say goodbye to crusty towels with these luxurious pure cotton bath towels - the whole range has 30% off.

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was £60 now £42 at The White Company

The White Company candles are infamous, particularly the large multi-wick styles. This grapefruit scent is ideal for invigorating your home for spring.

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was £75 now £52.50 at The White Company

Waiting for the sales to purchase household essentials like pillows means you can justify a more premium option. These duck and feather down pillows ooze relaxation.

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What to shop

• Bedroom: luxury bed linen and bedding
• Fragrance: candles, diffusers, and room sprays
• Home Decor: accessories, furnishings, and furniture
• Furniture: beds, seating, and storage furniture
• Beauty and spa: perfumes, hand, and body lotions
• Gifting: stocking fillers, hampers, and gift sets
• Christmas: Christmas decorations and artificial trees

When to shop The White Company deals

As you can't reliably find The White Company year round, we've here to let you know when the best times are so shop in order to make top savings on your wishlists.

Boxing Day and January deals

The end of the festive season doesn't have to feel lacklustre - it's the next best time to score The White Company deals. Boxing Day and the January sales will bring a whole new load of discounts and it's often a great time to stock up on Christmas scents and gifts at a lower price. The White Company's Christmas scents return year after year, so snapping them up in the sales will mean you're guaranteed a treat for next year.

Whilst post-Christmas sales don't usually see site-wide discounts like we witnessed during November's 'White Weekend', the discounts that are available on selected items are usually much bigger.

During this time of year finding up to 50% off discounts on selected lines isn't uncommon, with our shopping experts noting savings of up to 60% by the end of January. Although, waiting this long to shop does mean you run the risk of products selling out before you 'add to basket'.

Black Friday

While The White Company doesn't officially participate in Black Friday, they tend to offer their own twist on the sales event instead, which they coin 'The White Weekend'. For 2024 this saw 20% off sitewite, making it the widest reaching discount period of the year.

If this goes ahead agin next year, we can expect the next White Weekend to fall Friday 28th November-Monday 1st December 2025.

The White Company Bank Holiday deals

Finally, you might also find The White Company deals during end of season events.

Sometimes these deals tie in with the spring and summer Bank Holidays, or sometimes they can be dependent on the weather, with the brand discounting seasonal lines to sell through before the change of season.

During seasonal sales you'll be less likely to find discounts on the brand's core ranges – you're much better shopping during November's 'White Weekend' for that – but they can mean some great The White Company deals on lightweight summer bedding, summery fragrances, and seasonal decor, so it's well worth using the opportunity to stock up on spring/summer products for next year.

We'll be keeping this page updated with all of the best picks from The White Company deals, so keep checking back for more.