When is Black Friday? When to expect the best deals of the year

When is Black Friday? It's the time of year when sales are bigger and better than ever, so that's a question you're going to want to know the answer to. Knowledge is power, so here's everything you need to know about the big sales and any early starts...

So the main date you need to know is that Black Friday 2025 falls on Friday the 28th of November. However, it's far from a one day event these days and, based on the last couple of years, many of our favourite retailers are expected to offers up to a month of deals and discounts.

We've got all the key dates you need to know about below, and if you want to stay in the loop with which deals are live, or have dates announced then make sure to regularly check in with our dedicated Black Friday deals page too.

When is Black Friday?

Are you wondering why Black Friday 2025 falls on Friday, November 28th? That's because the sales event always falls the day after Thanksgiving in the US. If that's not something you tend to keep track of, it's easy to remember instead that it will always fall on the final Friday in November.

But, it's surrounded by early deals, other sales events and Cyber Monday, too.

Just like with Christmas, every year Black Friday seems to kick off that bit earlier. And even many retailers who aren't officially taking part in the event are expected to have their own discounts running at the same time too (the only difference being the lack of the title).

For the past couple of years brands like Amazon, Argos, John Lewis, Shark and Dyson started deals before the big event. In 2024 this happened to some a week in advance, while others were in full Black Friday sale mode for the entire month of November.

When do Cyber Monday sales begin?

Just like Black Friday, Cyber Monday's day of action has its name on the tin. It's on the Monday following the big sale, which next year will be 1st December.

Of course, just as sales have begun early, we have no doubt that they will continue weekend-long and perhaps even just past the Monday itself.

This means whether you're in the market for the best mattress or the best dehumidifier, you've got more opportunities to find the perfect price to work with your budget.

The benefit of these elongated sales periods is that you have more time to figure out the best item for your home, needs and budget. Plus, when it comes to Black Friday vs Boxing Day sales, you can also treat these as an easy and affordable way to get a chunk of your Christmas shopping out of the way.

We'll be keeping you abreast from now on the top deals and items we think you'll love, so start thinking about how this lengthened Black Friday period might work in your favour...

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