Ginevra Benedetti

Ginevra Benedetti has been the Deputy Editor of Ideal Home magazine since 2021, having first joined the team in 2011. She currently oversees the publication of the brand’s magazine each month, editing, writing and commissioning, from planning through to publication. With a career in magazines spanning nearly twenty years, she has worked for the majority of the UK’s interiors magazines and websites, both as staff and as a freelancer. Just some of the other brands she has written for include Homes & Gardens, Livingetc, Country Homes & Interiors, Good Homes and Gardeningetc.com. She has been fortunate enough to have interviewed some of the most talented designers in the business and she's written about pretty much every area of the home - from shopping and decorating, appliances and home tech, wallpaper and fabric, kitchens and bathrooms, even extensions and conversions. Having lived in London for over 20 years, she recently moved north and now calls Glasgow home.

Ideal Home Truths

Where’s your happy place?

I can be terribly indecisive… so I’ll go with two! In winter, it’s in the living room curled up on the sofa with a fire going. In Summer, it’s most definitely in our sun-trapped garden. With a few friends over, kids playing on the trampoline, cooking up all sorts on the barbecue, with a glass of something cold in my hands.

What’s your home addiction?

I have so many! Scented candles for one. The smoky, musky scents. I’m really not keen on overly floral smells. I’m also a sucker for smart tech and home automation. I do like geeking out on how clever some of the latest tech can be and integrating it into my home.

What is your next home project?

I’ve just bought a couple of tins of Farrow & Ball’s Studio Green as I plan to repaint my office walls. It’s a really deep shade, but the room gets loads of natural light as it’s at the top of the house, so the colour will lighten up considerably. Once painted, I’ll probably add a simple shelf for some plants and things and some framed pictures. I tend to decorate in stages. I do a little, live with it.. and then tweak. Another result of my indecisiveness!