Bedding deals – how to get the best savings on duvets, pillows and linens

The what, where and whens you need to know

A duvet, pillows and bed linen set from DUSK - some of the best Black Friday bedding deals
(Image credit: DUSK)

Bedding deals are great news if you're looking to upgrade your boudoir for less, with big savings on bestselling duvets, pillows, mattress toppers, bed linen, and much, much more.

We've spent a lot of time testing and getting to know the best duvets, pillows and so much more so we know how to advise you on the top materials, fillings and other features to look out for.

Top quality bedding like this can come at a price (although we do rate some bargain buys too!), so we've broken down when, where and how to shop to make sure you're getting the best deal possible.

Where to find the best bedding deals

These brands are where we recommend looking for bedding deals on duvets, pillows, mattress protectors, mattress toppers, bed linen, and more.

  • Amazon: find discounts on brands like Simba and Silentnight
  • Argos: for deals on everything from pillows to bed linens
  • Bedeck: sales on linens from Joules, Sanderson and more
  • Debenhams: save on duvets, bedding sets and mattress toppers
  • Dunelm: great prices year round
  • Emma: the brand regularly discounts their bestsellers
  • Furn: deals on trendy patterned and coloured linens
  • Habitat: for own brand, Silentnight and Slumberdown deals
  • House of Fraser: save on brands like Ralph Lauren and Sheridan
  • John Lewis: find deals on toppers, pillows and more
  • Kally Sleep: for savings on ergonomic pillows
  • La Redoute: snap up discounts on stylish linens
  • M&S: look for their popular Goode Feather & Down collections
  • Panda: save on their eco-friendly bamboo designs
  • Piglet in Bed: for deals on luxe bed linens
  • Silentnight: discover reduced electric blankets
  • Simba: regular deals on mattresses and pillows
  • Soak and Sleep: save on luxury linens and duvets
  • Very: for low-cost bedding sets and blankets
  • Wayfair: regular sales on all types of bedding
  • The White Company: luxury linens discounted for seasonal sales
  • Woolroom: save on the brand's wool bedding

White bedroom with large fabric headboard with palm trees on it and a cat sitting on the bed

(Image credit: Future/Kristy Noble)

When is the best time to find bedding deals?

Finding the cheapest prices on bed linen, pillows and duvets can all come down to knowing when to shop. There are a few key dates to bear in mind to help you to time your search for the best bedding deals with the times that retailers are most likely to be slashing their prices.

  • First Black Friday, the biggest sales event of the year. In previous years, Black Friday bedding deals have delivered some hefty discounting, with sales at John Lewis & Partners and The White Company (although the retailer brands its own event as a 'White Weekend' instead), up to 40% off at M&S, up to 70% off at DUSK, up to 50% off at La Redoute, and a whole host more savings. The next Black Friday will occur on 28th November 2025.
  • Amazon Prime Day is another key event. For the last couple of years this has happen twice, in June and in October. Expect to see deals on brands like Simba and Silentnight.
  • Then there are the seasonal sales, especially end of summer, the January sales and Boxing Day. The discounts for the latter can often start well before Boxing Day itself, with online retailers increasingly offering discounts as soon as their pre-Christmas shipping dates have passed, although January can often have even better deals on offer thanks to most people reigning in their spending that month.

A duvet laid on an upholstered bed

(Image credit: DUSK)

FAQs

What bedding should I buy to improve sleep?

There are lots of ways to overhaul your sleep set-up. These are some of the key items of bedding that can make all the difference between an average and an excellent night's sleep, and as such, are well worth snapping up whilst there are sales on.

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Amy Lockwood
Sleep Editor

Amy is Ideal Home’s Sleep Editor and the Ideal Home Certified Expert on Sleep. She's spent the last four years researching and writing about what makes for the best night’s sleep during the day and testing out sleep products to find the best-in-class by night. So far she’s clocked up over 10,000 hours of pillow, duvet, and mattress testing experience.

Our go-to for all things sleep-related, she’s slept on and under bestselling products from Simba, Emma, Hypnos, Tempur, Silentnight, Panda, and many many more.

As a hot sleeper, Amy is always on the lookout for the most breathable bedding, but she also leads a wider team of testers to ensure our product testing encompasses both hot sleepers, cold sleepers, front sleepers, back sleepers, side sleepers, and everything in-between.