Lidl is selling the award-winning Emma mattress for £100 less than rival Black Friday deals
The king-size mattress is also discounted by £99, but only while stocks last


Lidl’s middle aisle is famous for offering everyday essentials at affordable prices. And if you head down the middle of Lidl from the 19th of November, you’ll spot a new offering from the original ‘Bed in a Box’ brand, Emma.
The supermarket’s move to branch out into mattresses is perfect for those who want to grab one of the best mattresses before Christmas. You won’t have to pay full price for this award-winning memory foam mattress, though. Lidl has slashed the price of this mattress for Black Friday, making it a brilliant Black Friday mattress deal.
The mattresses will be available to buy in-stores from Sunday 19th November:
- Emma Original Double Mattress |
was £379now £279 at Lidl - Emma Original King Mattress | was
£428now £329 at Lidl
Lidl Emma Original Mattress
The Ideal Home team is particularly excited about this new Lidl offering. The supermarket has slashed the RRP of the double from £379 down to £279, and the king down from £428 to £329 for Black Friday.
Over the years, our testing team has tried and tested almost every popular mattress on the market - and the Emma Original has consistently come out on top. In fact, we’ve dubbed it the ‘Most Affordable’ mattress you can buy right now, which makes the £100 Lidl discount even sweeter.
During our review of the Emma Original, our expert tester, Molly Cleary, gave this memory foam mattress a 4-star review, praising it for its lack of motion transfer, which cuts down on partner disturbance, and its medium-firm comfortability, which suited her perfectly.
She said, ‘The Emma Original gets full marks from me for comfort. In my head, when I picture memory foam, I think of sinking uncomfortably far into a mattress, never to be found again. That's not the case here. It's a subtle kind of cushioning that feels very supportive from the first minute you lie down, but there's still a sturdiness to the mattress. Emma Sleep says that it's a 'body-hugging' mattress, and I'd agree it is unbelievably comfy.’
Get the Ideal Home Newsletter
Sign up to our newsletter for style and decor inspiration, house makeovers, project advice and more.
The only niggle she had with the mattress was that she found that it ran quite hot, but this was combated by switching out her bedding with new bedding alternatives that were a bit more breathable.
Of course, the fact that this bedroom must-have is a mattress-in-a-box means that you don’t have to worry about sliding a double or king-size mattress into your car alongside your fruits and vegetables.
If you’re suitably intrigued and looking for the best night’s sleep you’ve had in a long time, the Emma Original Mattress can be found in Lidl’s middle aisle from Sunday 19th November.
Alternatives
If you don't have a Lidl near you then you'll be pleased to know that Emma has already started its Black Friday deals and included the mattress in its discounting. It isn't as affordable as the Lidl deal, however, you do have the option to opt for the new Emma Luxe cooling mattress which usually retails for over £1,000 but has been reduced by 65% to £629.30 for a double.
Emma Original Mattress, single| was from £311 now from £248.80 at Emma
Doing away with coil springs, the Emma Original mattress features a foam core with a memory foam upper. The affordable price point makes it one of the brand's bestsellers, and it's now an even better deal in the Black Fridy sale.
Emma Luxe Cooling Mattress | was from £1198 now from £419.30 at Emma
A little more investment will get you Emma's latest launch, the Luxe Cooling mattress. Our Emma Luxe Cooling mattress review confirms it solves a common niggle with owners of the now discontinued Emma Premium mattress by delivering a far more breathable sleep.
We have a feeling that this mattress will set out fast at Lidl, so you’ll have to be quick if you want to grab this bargain.
Lauren Bradbury has been the Content Editor for the House Manual section since January 2025 but worked with the team as a freelancer for a year and a half before that. She graduated with a Bachelor’s degree in English and Creative Writing from the University of Chichester in 2016. Then, she dipped her toe into the world of content writing, primarily focusing on home content. After years of agency work, she decided to take the plunge and become a full-time freelancer for online publications, including Real Homes and Ideal Home, before taking on this permanent role. Now, she spends her days searching for the best decluttering and cleaning hacks and creating handy how-to guides for homeowners and renters alike, as well as testing vacuums as part of her role as the Ideal Home Certified Expert in Training on Vacuums, having spent over 110 hours testing different vacuum models to date!
-
How to make your home safer while spring cleaning – the crucial safety task that will protect you and your family
With spring cleaning in full swing across the UK, FireAngel recommends you add fire safety to the top of your checklist
By Sponsored
-
'Dirty kitchens' are the luxury kitchen trend with practical appeal - here's why you need one
It's much more appealing than it sounds
By Holly Cockburn
-
Can you divide dahlia tubers in spring? Experts share their golden rules to get even more beautiful blooms this year but you need to act fast
Get this one right, and you'll be rewarded with plenty more dahlias come summer...
By Kayleigh Dray
-
Should you buy a Ninja or a Tefal air fryer? We've tested air fryers from both brands and this is our verdict
Get the lowdown on the difference between Tefal and Ninja air fryers, and which brand will suit you best
By Molly Cleary
-
Does Next do Black Friday? This is the best time to shop the high street brand, according to insiders
Get your basket ready for when the sale launches
By Holly Cockburn
-
Zara McDermott’s favourite (and Gordon-Ramsay-approved) non-stick pots and pans are cheaper than ever thanks to a rare discount
This top-rated brand is offering some serious discounts this Black Friday
By Lauren Bradbury
-
I didn't expect to love this heated blanket as much as I do – now reduced to £49.99, it's the lowest price I've seen
I recommend this heated blanket to all of my friends, and the Black Friday sales are the time to snap it up
By Amy Lockwood
-
Ninja's 3-in-1 toaster has a feature that'll surprise you – it's a must-have for the ultimate cafe kitchen
Ninja's toaster surprised me with its versatility – here's how
By Molly Cleary
-
I've had this Pooky light on my wishlist for months - this is the deal that's making me hit 'buy'
An early Christmas present from me, to me...
By Holly Cockburn
-
These best Black Friday Ninja deals feature lowest-ever prices on the brand's sell-out products
Our Kitchen Appliances Editor rounds up the standout Ninja deals
By Molly Cleary
-
Argos is selling the Kenwood kMix standmixer for just £180 in its Black Friday sale - our reviewers rated it better than a Kitchenaid
Any bakers will want to add this steal to their shopping basket this Black Friday
By Kezia Reynolds