Amazon Prime Day 2024 dates have been announced - here’s how to shop Amazon’s most anticipated sales event

The dates of Amazon Prime Day 2024 have been announced, meaning that this year the sale will run on the 16th and 17th of July, giving Prime members a chance to shop a huge range of homewares for less. 

On those days, we’ll be rounding all of the limited-time discounts we think you should shop across our favourite appliances, homeware and tech, and in the meantime, to get you in the shopping mood, we’ve also found Amazon deals you can shop right now.

This price-slashing event will be the perfect chance for Prime members to take advantage of savings on some of Ideal Home's favourite brands, with a high likelihood that products from Ninja, Shark, Vax and more will all be eligible for discounts. 

The good news is that you're in with the best chance to land a discount currently, with time to prepare for the deals you want to shop before the event and to get your Amazon membership up and running or reactivated. 

Look no further for a round-up of all the best Amazon Prime Day deals to shop, as well as all the intel on how you can sign up for Prime and enjoy the event. 

Sign up for Amazon Prime

Make sure you have access to the best Amazon Spring Deal Days discounts by signing up for a free trial or renewing your Amazon Prime membership here.

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Today's best Amazon deals

• Air Fryers: some huge savings, including an Instant air fryer from £29.99
• Vacuums: great prices on upright Shark vacuum cleaners across the board
• Dehumidifiers: save on Russell Hobbs
• Air Purifiers: deals on Phillips and more
• Bedding: deals on cooling duvets and more

Air Fryers

You'll find all of the top discounts year-round on our air fryer deals page, but here are the continuing best Amazon buys.

Ninja Speedi 10-in-1 Rapid Cooker Air Fryer | was £249.99 now £149 at Amazon

I tested out the Ninja Speedi and think it's a game changer for family cooking. You can make an array of meals in just 15 minutes thanks to the ability to master two functions at once in the same pot. And with its current saving, which you don't need a Prime account to redeem, it's a total bargain.

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Ninja Air Fryer MAX PRO, 6.2L | was £169.99 now £149.00 at Amazon

Combining a compact footprint with a generous capacity, we tested out the newly launched Ninja Air Fryer MAX PRO and think it's a game changer. If you're struggling to decide between a compact model with a less-than-useful capacity and a more usable size air fryer that requires lots of worktop space, this one's for you.

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Tower T17023 Vortx Manual Air Fryer Oven | was £44.99 now £37 at Amazon

This compact (and unbelievably affordable) air fryer from Tower is now just under £40, and a total steal if you're looking for a super cheap air fryer deal.

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Tower T17021 Manual Air Fryer | was £69.99, now, £53 at Amazon
Been meaning to buy an air fryer for a while now? This tower one is crazy cheap and it has a 4.3-litre basket to fry enough food for the family. It even boasts a 60-minute timer and an adjustable temperature dial to make cooking easy.

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Vacuums

Here are today's best Amazon deals on models from one of our favourite vacuum cleaner brands, Shark. You'll find even more top discounts on Shark vacuums on our Shark deals page.

Shark Cordless Upright Vacuum Cleaner ICZ300UKT | was £429.99, now £384 at Amazon

This is a more hefty vacuum, but it's particularly strong on vacuuming up pet hair, which is why it always features in our round-up of the best vacuums on the market. During our tests, we found it has all of the power of a corded vacuum cleaner but in cordless form. A win-win!

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Shark Powered Lift-Away Upright Vacuum Cleaner NV620UKTSB | was £229.99 now £142.00 at Amazon

Get the best of both worlds with this Shark vacuum that transforms from upright to portable. Simply lift the main unit away from the wand to easily clean stairs, furnishings, and vacuum underneath furniture without heavy lifting.

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Laundry

It's fair to say that rain and damp are always likely here in the UK. That's why these laundry, drying and samp saviours are so excellent to bag with a discount.

Black + Decker 3-Tier Heated Clothes Airer | was £155 now £109 at Amazon

This heated clothes drying rack earned a place in our guide to the best heated clothes airers thanks to its Amazon reviews. Now this tumble-drier-alternative has money off too – bonus!

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Morphy Richards EasyCHARGE Cordless Iron | was £54.99 now £49 at Amazon

With a hassle-free cordless design, you no longer need to worry about positioning your ironing board near a wall socket. Featuring an auto-clean function and a ceramic soleplate, this cordless iron will reheat lightning-fast in just 25 seconds.

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Joseph Joseph Pocket Folding Ironing Board | was £90.00 now £79.00 at Amazon

Earning a place in our best ironing boards guide as the best ironing board for small spaces, the Joseph Joseph Pocket Ironing Board still has an impressive surface area of 90 x 33cm. It can be mounted on the back of utility room doors or inside wardrobes so you don't need to worry about how best to store this ironing board.

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Russell Hobbs RHDH1061G Portable Dehumidifier | was £51.99, now £49.00 at Amazon

The discount isn't huge, but then the price of this compact dehumidifier is already very affordable. Its extraction rate isn't the biggest at just 0.3L/day but if you're looking for a portable dehumidifier then this ultra-compact option is a great buy.

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Pressure washers

Karcher K4 Power Control Pressure Washer | was £239.99 now £198.00 at Amazon

Karcher's K4 Power Control Pressure Washer got our vote as the best pressure washer overall in our guide and for good reason. Our reviewer powered through its three pressure settings, using each of them to blast through dirt and grime on everything from garden chairs and clogged gutters to sad-looking BBQs.

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BBQs

Tower Kamado Maxi Charcoal BBQ | was £399.99, now £299 at Amazon

Our Tower Kamado Maxi Charcoal BBQ review found this egg-style charcoal barbecue a great option for creating an outdoor cooking station or for use on the tabletop to bake, cook, seer, or grill all types of BBQ food. It's not often on sale, so when it is, snap it up!

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Char-Broil 140924 Gas2Coal 210 Hybrid Grill Gas Barbecue | was £429.99, now £323.00 at Amazon

Everyone needs a quality BBQ, because what could be better than long summer evenings spent in the garden? This grill will let you do just that, with over £100 off the RRP meaning you have more to spend on burgers and hot dogs.

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Weber Compact Kettle Charcoal Grill Barbecue | was £89.00 now £85.00 at Amazon

The mini version of Weber's original kettle grill is perfect for smaller spaces. Easy to clean, the outdoor charcoal barbeque grill is perfect for cooking and grilling burgers, sausages and more with ease.

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Air Purifiers

You'll find all of the top discounts on our air purifier deals page, but here are today's best Amazon buys.

Philips Series 3000i Connected Air Purifier | was £450 now £269 at Amazon

The Philips Series 3000i Connected Air Purifier is a bit of a beast, with its powerful performance able to clean a space up to 104m2 and deliver a very impressive 520 m3/hr CADR. The downsides are its size, weight, and price, so the current discount is a very welcome sight.

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Philips AC0820/30 Series 800 Compact Air Purifier | was £154.99 now £127 at Amazon

This small Philips model is still able to filter an area of 48m², but has a lower 190 m³/hr CADR that equates to it filtering 20m² in less than 16 min. It's a good mid-range option and on sleep mode is fairly quiet at 19dB rising to 49dB on its highest setting.

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Fans

Duux Whisper Flex Smart standing fan | was £169.99, now £139.00 at Amazon

This Duux fan is one of the quietest fans we've tested, making it the perfect addition to the bedroom during the hot summer months. A wealth of speed settings plus Wi-Fi compatibility make it well worth snapping up whilst it's on sale during Spring Deal Days.

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Honeywell TurboForce Power Fan | Was £32.49, now £21 at Amazon

Our Honeywell TurboForce Power Fan review put this fan through its paces, and whilst it had some downsides – namely noise and limited functionality – if the price is the most important factor in your purchase then it's hard to beat this budget fan on affordability.

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Smart Home

Lay-Z-Spa Miami Hot Tub | Was £499.00, now £299 at Amazon

This Lay-Z-Spa hot tub is currently going for a price that cannot be beaten, with over half price in savings just for Amazon Prime Day. Boasting a soothing 120 AirJet system and able to fit up to 4 people, this will turn your garden into a summer oasis.

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Bedding

Slumberdown Anti Allergy White Pillows 2 Pack | was £21.20, now £11.99 at Amazon

A very cheap price to pay for two pillows – especially two that are anti-allergy – this deal is a Prime Day must-have. Whether for your bedroom or a guest bedroom, these machine-washable pillows are designed for front sleepers, and they can help reduce the build-up of dust mites and bacteria in your room.

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Silentnight Airmax Mattress Topper | was from £45, now from £36.90 at Amazon

If summer heatwaves are causing you sleepless nights, then fans of the 5cm deep Silentnight Airmax Mattress Topper (and there are over 12,000 of them on Amazon) have found it a great companion to a too-warm memory foam mattress, adding heat relief for a fraction of the cost of other toppers on the market.

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FAQs

What is Amazon Prime Day?

Amazon Prime Day is a discounting event from the retail giant which often falls in July.

In 2023, a second Prime Day event also happened on the 10th and 11th of October. 

During Amazon Prime Day, you can expect a host of brands with Amazon storefronts to slash their prices, including plenty of Ideal Home favourites, like Ninja, Tower, Instant, Shark, Vax, Simba, and Emma.

You have to be an Amazon Prime member to take advantage of the discounts, but once you're signed up you can shop all the discounted Amazon Prime Day products. Prime Day deals like these are usually good, with savings of up to 50% off commonly seen.

How long does Amazon Prime Day last?

Historically, Prime Day has been a one-day-only event, but in the past few years, Amazon has given Prime members an extra day to shop deals, running the Prime 'Day' event over 48 hours.

In summer 2023, Amazon Prime Day lasted from 00.01 on Tuesday 11th of July until 23.59 on Wednesday 12th of July. And the second Prime Day event of the year ran in 2023 from 00.01 Tuesday 10th October to 23.59 on Wednesday 11th October. This years event will follow the same pattern.

When does Prime Day end?

This year Prime Day will end on the 17th. In the summer of 2023 Prime Day ended at midnight on the 12th of July. In the summer of 2022 it ended at midnight on the 13th of July.

The second Prime Day of the year, called Prime Big Deal Days ran across two days, beginning 00.01 Tuesday 10th October and ending at 23.59 on Wednesday 11th October 2023.

When is the next Amazon sale?

Amazon tends to keep its sale dates a closely guarded secret, but with Prime shopping events over for this year, it's natural to be looking forward to the next one. 

Although the retailer tends to offer regular discounts throughout the year, Amazon Prime Days have become a twice-a-year event. Though we can merely speculate here, if you follow previous patterns, you may suspect that there's bound to be another Prime event happening in July of next year, once again. There's not a hint of confirmation of that from Amazon, however. 

Too long to wait? Don't worry. If you're looking to save, the is usually an Amazon Spring Deal Days event running in March.

What should I shop on Prime Day?

Historically Prime Day has centred around tech, but now more and more brands with Amazon storefronts are getting involved which makes for great deals on a whole host of homeware products, from kitchen appliances to outdoor furniture. 

It can be easy to get swayed by the urgency of big discounts and limited-time offers on Amazon Prime Day, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements. 

That's where the Ideal Home team's 'best of' guides are here to help, curating tried and tested best-in-class products, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop:

• Our guide to the best mattresses
• Our guide to the best vacuum cleaners
• Our guide to the best cordless vacuums
• Our guide to the best Shark vacuums
• Our guide to the best air fryers
• Our guide to the best coffee machines
• Our guide to the best stand mixers
• Our guide to the best air purifiers
• Our guide to the best dehumidifiers
• Our guide to the best fans
• Our guide to the best portable air conditioners
• Our guide to the best pizza ovens
• Our guide to the best BBQs
• Our guide to the best patio heaters
• Our guide to the best garden furniture
• Our guide to the best hot tubs

What is a Lightning Deal?

Lightning Deals mean an item will go on sale at a discount for a limited time (usually for a few hours, max) or until a certain number have been sold.

On any Lightning deal, you'll see a timer counting down how long you have to claim the deal and a percentage bar that shows how many of that particular item have already been purchased or is in a customer's basket. When stocks are really low, you might be added to a Waitlist. This means that if a shopper has the item in their basket but doesn't go through to checkout, you might still have a chance to grab it. You'll need to be quick, though!

How can I find good Prime Day Deals?

If you find Amazon confusing to navigate at the best of times, then Prime Day can feel a little overwhelming. Our first piece of advice is to head to the general Amazon deals page, where they gather up everything that's discounted. Here you can make a start with browsing the sort of deals you're interested in.

Another place that is perfect to look for discounts is the Amazon Star Store, which is a storefront packed with only highly-rated products so that you can be sure that they are worth your investment. From appliances to garden tools, it's a great place to shop for certifiably highly-rated products.

To get the best prices on any future Amazon Prime Days you'll need an Amazon Prime account. Already have one? Brilliant. Never had one? Then you should be eligible for a free trial which lasts for 30 days. Prime membership gives you access to all of the Amazon Prime Day discounts and related sales as they go live on the Amazon website, and you'll get free next-day delivery so you can enjoy your bargains straightaway.

Amazon Prime membership also provides access to Prime Video, Prime Reading, Amazon Music, and much more. If you're a student, you can usually get Prime membership at a reduced price. Also, if someone in your household already has Amazon Prime, you can now be added to their account and enjoy the same benefits.

Whether you're looking for a saving on one of this year's must-have kitchen appliances, or a discount on some seasonal decor, we think it's clear Amazon is the place to shop. Race you to the checkout!