Amazon Prime Day – deals may be over, but it's never too early to plan ahead for the next sales event

Amazon Prime Day may be over, but this is how to snap up the best discounts on Ninja air fryers, Shark vacuums, and Simba mattresses when sales relaunch

Cut-out of products including air purifier, cordless vacuum, coffee maker, mattress, air fryer, blue le creuset pan and dehumidifier on a pink background with text that reads 'Amazon Big Deals Day the Ideal Home edit'
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Molly Cleary
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In 2024 Amazon Prime Day deals landed on the 16-17th of July and the 8-9th of October. We don't know exactly when Amazon Prime Day deals will return in 2025, but after years of researching the best Prime Day discounts on home appliances, outdoor tools, and household essentials, we do know a thing or two about how to snap up the biggest bargains.

Plus, with Black Friday just around the corner, we're sure Amazon will have another sale on the horizon, soon. That's why we're here to share our sale shopping know-how, so you can make the most of the savings when discounts reappear.

This Prime Day saw great price reductions on many of Ideal Home's tried-and-tested favourite products, including up to 60% off Ninja air fryers and slow cookers, savings of over £150 on Shark vacuums, and a rarely seen sale on must-have Dry:Soon heated clothes airers.

Plus, there was oh-so-much more to shop, because Prime Day is also a great opportunity to stock up on household essentials. Amazon bestsellers tended to be super practical everyday items, such as water filter cartridges, disposable dehumidifiers, super affordable tea lights, and replacement vacuum bags.

Best Prime Day home deals

These were the hottest categories we saw last Prime Day, with deals on Ninja air fryers, Philips coffee machines, ProBreeze dehumidifiers, and much more.

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FAQs

What is Amazon Prime Day?

Amazon Prime Day is a discounting event from the retail giant which usually falls in July and October.

For 2024, Amazon Prime Day first arrived on the 16th and 17th of July, with discounted products available from a host of brands with Amazon storefronts, including plenty of Ideal Home favourites, like Ninja, Tower, Instant, Shark, Vax, Simba, and Emma. Prime Day (or Big Deals Day as it was also known) returned for the 8th and 9th of October 2024.

You have to be an Amazon Prime member to take advantage of the discounts available on sales days like these. Once you're signed up you can shop all the discounted Amazon Prime Day products. Prime Day deals like these are usually good, with savings of up to 50% off commonly seen.

How long does Amazon Prime Day last?

Historically, Prime Day has been a one-day-only event, but in the past few years, Amazon has given Prime members an extra day to shop deals, running the Prime 'Day' event over 48 hours.

For the October Amazon Prime Day 2024, the event will ran from 00.01 on Tuesday 8th of October until 23.59 on Wednesday 9th of October.

When does Prime Day end?

If you're wondering exactly when will Prime Day end, the last event concluded on the 9th of October at midnight. All deals were over by 11.59pm, to be exact.

What should I shop on Prime Day?

Historically Prime Day has centred around tech, but now more and more brands with Amazon storefronts are getting involved which makes for great deals on a whole host of homeware products, from kitchen appliances to outdoor furniture.

It can be easy to get swayed by the urgency of big discounts and limited-time offers on Amazon Prime Day, but doing a little research before you buy can ensure you don't make a costly mistake by purchasing a product that doesn't quite fit your requirements.

That's where the Ideal Home team's 'best of' guides are here to help, curating tried and tested best-in-class products, and offering plenty of buying advice to make sure you know exactly what specifications to look out for before you shop:

What is a Lightning Deal?

Lightning Deals mean an item will go on sale at a discount for a limited time (usually for a few hours, max) or until a certain number have been sold.

On any Lightning deal, you'll see a timer counting down how long you have to claim the deal and a percentage bar that shows how many of that particular item have already been purchased or is in a customer's basket. When stocks are really low, you might be added to a Waitlist. This means that if a shopper has the item in their basket but doesn't go through to checkout, you might still have a chance to grab it. You'll need to be quick, though!

How can I find good Prime Day Deals?

If you find Amazon confusing to navigate at the best of times, then Prime Day can feel a little overwhelming. Our first piece of advice is to head to the general Amazon deals page, where they gather up everything that's discounted. Here you can make a start with browsing the sort of deals you're interested in.

Another place that is perfect to look for discounts is the Amazon Star Store, which is a storefront packed with only highly-rated products so that you can be sure that they are worth your investment. From appliances to garden tools, it's a great place to shop for certifiably highly-rated products.

Whether you're looking for a saving on one of this year's must-have kitchen appliances, or a discount on some seasonal decor, we think it's clear Amazon is the place to shop. Race you to the checkout!

Molly Cleary
Molly Cleary
Kitchen Appliances Editor

Molly is Ideal Home’s Kitchen Appliances Editor, the Ideal Home Certified Expert on Appliances. An all-around cooking and baking enthusiast, she loves finding the next must-have product for readers that will their kitchen a better place. She joined the team in September 2022 after working on the editorial teams of Real Homes, Homes & Gardens and Livingetc.

For the last 4 years, she's been reviewing hundreds of small appliances; conducting tests at home or in the Ideal Home test kitchen. She would be hard-pressed to pick a Mastermind specialist subject but air fryers are her ultimate area of expertise, after testing just about every single one released since 2022.

To keep ahead of trends and new releases, Molly has visited the testing and development spaces of multiple kitchen brands including Ninja Kitchen and Le Creuset as well as attended consumer shows such as IFA, hosted in Berlin to see the cooking innovations of the future.

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