The best mattress deals – how and when to save on Simba, Emma and more

What you need to know to get the biggest savings on our top rated mattresses

The Emma Original mattress on a bed in a bedroom with pale green walls
(Image credit: Emma)

It's no secret that a new mattress is a big investment, so mattress deals are well worth having on your radar before you part with your cash.

When it comes to investing in the best mattress for your sleep style, you can easily find yourself spending anywhere from a few hundred to a few thousand pounds, so this is one purchase where a discount can add up to a big saving.

Using our extensive knowledge and our many, many hours spent testing mattresses, we've broken down everything you should know about where and when to shop to ensure you're getting the best mattress deals possible. And with Black Friday home deals now live, we've included a few of our current favourite offers worth shopping.

The best mattress deals

Although Black Friday begins on 29th November, the sales now run long before the actual event. Here are the top mattress deals that caugt our eye...

Emma Emma Original Memory Foam Mattress - Single
Emma Emma Original Memory Foam Mattress - Single: was £376 now £225 at Argos

The Emma Original is in our best mattress guide scored 4 stars in our review thanks to its great cushioning and motion isolation. This deal is part of the Argos Price Promise, meaning this is the lowest they will be lowering it to this year.

Nectar Memory Foam Mattress
Nectar Memory Foam Mattress: was £833 now £349 at nectaruk.aor6.net

A super-lengthy 365-day sleep trial underlines the fact that Nectar is sure that once its memory foam mattress is on your bed, you won't want it to leave. The mattress is now on sale with a hefty discount, and if you love a memory foam sleep surface, it's an offer well worth snapping up.

Brook + Wilde Ultima mattress
Our #1 deal
Brook + Wilde Ultima mattress: was £1,400 now £840 at brookandwilde.com

This luxury mattress is a true all-rounder; comfortable, supportive, and cooling, we couldn’t fault it when we put it to the test in our Brook + Wilde Ultima mattress review. However, it's usually a real investment.

Where to shop mattress deals

Whether you're looking for a memory foam, hybrid, open coil, or pocket spring mattress, these are the retailers where you'll find the biggest discounts today.

Mattress sale shopping advice

Of course, just because the price is good, that doesn't mean the mattress with the biggest discount is the right choice for you. So how do you decide on what's the best deal for your sleep preferences?

Our guide to the best mattresses on the market has the full lowdown on what to look out for before you shop, but if you can't test out your mattress in store before you buy (or even if you can, because a 5 minute lie down in a showroom is still very different to a full night's sleep) our top tip would be to look for a mattress that comes with a sleep trial.

Mattress retailers have become quite competitive about offering fairly lengthy sleep trials so you can fully test out your preference before you commit. 100-day+ trials are now fairly common, just make sure to check the small print before you shop for any terms and conditions.

Nectar mattress in a bedroom

(Image credit: Nectar)

When to shop

Although good mattress discounts can crop up at any time of year, most retailers tend to follow a pattern when running promotions, with the biggest mattress discounts likely to fall at a few key times of year. We've collated a quick guide to the key dates to look out for below.

Bank Holiday mattress deals

Bank Holiday mattress deals also offer another opportunity to shop for less. From the end of June into July, and often throughout August, retailers may cut prices again. August Bank Holiday mattress deals can see particularly low prices, as the last UK Bank Holiday of the year is often a key time for consumer spending.

Amazon Prime Day mattress deals

It may not be the first place you'd think of looking for a mattress, but if you need an option that's both a low price and comes with super quick delivery then Amazon is well worth a try. Plus, Amazon Prime Day – the brand's yearly price-slashing event – can mean some great Prime Day mattress deals.

This years Prime Day will be on 8th and 9th October with significant discounts expected on the Simba Amazon storefront.

You need to be a Prime member to take advantage of the biggest discounts on Prime Day, so if you're not already a member you can sign up for Amazon Prime membership below. Usually, new Prime members can also access a free 30-day membership trial to test out its perks.

Sign up for Amazon Prime

Sign up for Amazon Prime
Make sure you'll have access to the best Amazon Prime Day mattress deals this year by signing up or renewing your Amazon Prime membership here.

The Tempur Sensation Elite mattress on a bed with a breakfast tray and newspaper with reading glasses on top

(Image credit: Tempur)

Black Friday and Cyber Monday mattress deals

The term 'Black Friday' originated in the US to denote the first day following Thanksgiving when retailers would cut prices to draw holidaymakers to shop their store's sales. Driven by global brands, the price-slashing event soon crossed the pond, and now Black Friday – closely followed by Cyber Monday – has become one of the UK's biggest consumer extravaganzas, rivaling traditional Boxing Day sales.

Often hailed as the biggest shopping day of the year, Black Friday always falls on the last Friday of November, so the next time it will roll around is Friday 29th November 2024.

However, in recent years, the event has spread to encompass more than just one day, with retailers starting Black Friday discounting earlier and earlier so that a full Black Friday 'week' of discounts isn't uncommon. In 2022 we saw retailers running Black Friday promotions throughout the whole month of November, and in 2023 Emma moved the goalposts even further by launching its Black Friday mattress deals in October 2023!

Whether or not you agree with the rampant consumerism Black Friday has now come to represent, there's no denying it can be a great time for Black Friday mattress deals and Cyber Monday mattress deals. In 2023, we saw some fantastic Black Friday and Cyber Monday mattress deals with up to 65% off at Emma, up to 60% off bestsellers at Nectar and REM-Fit, up to 55% off mattresses at Simba, up to 50% off at Brook +Wilde, and 30% off mattresses at Panda.

Make sure to bookmark the Ideal Home Black Friday deals page to get alerts for all the biggest Black Friday homeware sales as they launch.

Green bedroom with Emma mattress on bedframe

(Image credit: Emma Mattress)

Boxing Day mattress deals

If you're done with the turkey and ready to nab a bargain, then you'll usually find some great Boxing Day mattress deals just after Christmas. In fact, in recent years, Boxing Day mattress deals have started well before Boxing Day itself, with stores increasingly offering discounts as soon as their pre-Christmas shipping dates have passed.

January mattress deals

Hang on a bit longer than Boxing Day, and you might find an even lower price if the mattress you have your eye on is included in the January mattress deals most brands offer.

Retailers know most of us are a strapped for cash in January thanks to Christmas spending, so there can be some good discounts on offer during this month to tempt us all into continuing to spend.

If a retailer wants to shift stock for the new season, then January mattress deals on end-of-line products can also get bigger as the month continues. However, if a mattress is being discounted because it's a discontinued line, then waiting does run the risk that the product may sell out before it drops to its lowest price.

The Brook + Wilde Ultima mattress on an upholstered bed in a bedroom with decorative panelling

(Image credit: Brook + Wilde)

FAQs

What is the best month to buy a mattress?

In our experience, November is the best month to buy a mattress. That's because November is the month when Black Friday mattress deals launch, which generally means discounts are the biggest we've seen all year.

Emma, Simba, Nectar, REM-Fit, Silentnight, Panda, and many more mattress retailers tend to launch extremely competitive Black Friday mattress sales in November.

And there's generally no need to wait for Black Friday itself (alway the last Friday of November), with Black Friday mattress deals now usually kicking off at the beginning of November.

Should you buy a mattress on Black Friday?

In our opinion, yes, Black Friday is a great time to buy a mattress. In our experience – and we've been reviewing the best mattresses on the market for many years now, so we regularly keep track of prices – Black Friday tends to see the best mattress deals and the lowest mattress prices of the year.

Mattress retailers are renowned for regularly slashing prices, with it sometimes seeming like there's never a sale not happening at the likes of Emma, Simba, Nectar and the like. However, in our experience, Black Friday week is when all of the mattress brands offer the biggest discounts of the year, competing with each other to offer the lowest prices around.

How do I get the best price on a new mattress?

The easiest way to find the best price on a new mattress is to wait for a mattress sale.

Although retailers can discount at any time of the year, most retailers tend to follow a pattern when running promotions, with the biggest mattress discounts likely to fall at a few key times of year; Black Friday at the end of November and the January sales.

If you can time your mattress purchase with one of these key trading periods then you may well be able to snap up a hefty discount and get your dream mattress for far less than its recommended retail price.

How we choose mattress deals

You'll find full details of the Ideal Home product selection process on our how we test page.

In order to compile this mattress deals page we factored in our own hands-on testing, searching out deals on the products that we consider best-in-class based on our in-house review process. That includes mattress deals from Emma, Simba, Tempur, and more.

If deals aren't currently available on our tried-and-tested favourites, then our product experts have used their knowledge and experience of the product category to curate a list of the best deals available today. This includes researching technical specifications and taking into account multiple customer reviews of any deals we recommend.

Amy Lockwood
Sleep Editor

Amy is Ideal Home’s Sleep Editor and the Ideal Home Certified Expert on Sleep. She's spent the last four years researching and writing about what makes for the best night’s sleep during the day and testing out sleep products to find the best-in-class by night. So far she’s clocked up over 10,000 hours of pillow, duvet, and mattress testing experience.

Our go-to for all things sleep-related, she’s slept on and under bestselling products from Simba, Emma, Hypnos, Tempur, Silentnight, Panda, and many many more.

As a hot sleeper, Amy is always on the lookout for the most breathable bedding, but she also leads a wider team of testers to ensure our product testing encompasses both hot sleepers, cold sleepers, front sleepers, back sleepers, side sleepers, and everything in-between.