The top mattress deals – how and when to save on Simba, Emma and more

It's no secret that a new mattress is a big investment, so mattress deals are well worth having on your radar before you part with your cash.

When it comes to investing in the best mattress for your sleep style, you can easily find yourself spending anywhere from a few hundred to a few thousand pounds, so this is one purchase where a discount can add up to a big saving.

Using our extensive knowledge and our many, many hours spent testing mattresses, we've broken down everything you should know about where and when to shop to ensure you're getting the best mattress deals possible.

Where to shop mattress deals

Whether you're looking for a memory foam, hybrid, open coil, or pocket spring mattress, these are the retailers where you'll find the biggest discounts today.

• Bensons for Beds: good prices on multiple brand names
• Brook + Wilde: up to 50% off in their seasonal says
• Emma: regularly discount by up to 40% off
• eve: save on pure foam and hybrid mattresses
• Nectar: discounts of up to 45% off during their sales
• REM-Fit: for hybrid and memory foam mattresses
• MattressMan: discover savings on Hypnos, Tempur, Sealy, Silentnight
• Mattress Online: to find discounts on Silentnight, Sealy, Millbrook

Mattress sale shopping advice

Of course, just because the price is good, that doesn't mean the mattress with the biggest discount is the right choice for you. So how do you decide on what's the best deal for your sleep preferences?

Our guide to the best mattresses on the market has the full lowdown on what to look out for before you shop, but if you can't test out your mattress in store before you buy (or even if you can, because a 5 minute lie down in a showroom is still very different to a full night's sleep) our top tip would be to look for a mattress that comes with a sleep trial.

Mattress retailers have become quite competitive about offering fairly lengthy sleep trials so you can fully test out your preference before you commit. 100-day+ trials are now fairly common, just make sure to check the small print before you shop for any terms and conditions.

When to shop mattress deals

Although good mattress discounts can crop up at any time of year, most retailers tend to follow a pattern when running promotions, with the biggest mattress discounts likely to fall at a few key times of year. We've collated a quick guide to the key dates to look out for below.

Bank Holiday mattress deals

Bank Holiday mattress deals also offer another opportunity to shop for less. From the end of June into July, and often throughout August, retailers may cut prices again. August Bank Holiday mattress deals can see particularly low prices, as the last UK Bank Holiday of the year is often a key time for consumer spending.

Amazon Prime Day mattress deals

It may not be the first place you'd think of looking for a mattress, but if you need an option that's both a low price and comes with super quick delivery then Amazon is well worth a try. Plus, Amazon Prime Day – the brand's yearly price-slashing event – can mean some great Prime Day mattress deals.

This years Prime Day will be on 8th and 9th October with significant discounts expected on the Simba Amazon storefront.

You need to be a Prime member to take advantage of the biggest discounts on Prime Day, so if you're not already a member you can sign up for Amazon Prime membership below. Usually, new Prime members can also access a free 30-day membership trial to test out its perks.

Sign up for Amazon Prime
Make sure you'll have access to the best Amazon Prime Day mattress deals this year by signing up or renewing your Amazon Prime membership here.

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Black Friday and Cyber Monday mattress deals

Often hailed as the biggest shopping day of the year, Black Friday always falls on the last Friday of November, so the next time it will roll around is Friday 2 8th November 2025.

However, in recent years, the event has spread to encompass more than just one day, with retailers starting Black Friday discounting earlier and earlier so that a full Black Friday week or even month of discounts isn't uncommon.

In 2024, we saw some fantastic Black Friday and Cyber Monday mattress deals with nearly £200 off our top-rated Simba Hybrid Original mattress, 40% off our 5 starred Brook + Wilde Ultima mattress and up to 50% off at Emma and Dreams.

Boxing Day mattress deals

If you're done with the turkey and ready to nab a bargain, then you'll usually find some great Boxing Day mattress deals just after Christmas. In fact, in recent years, Boxing Day mattress deals have started well before Boxing Day itself, with stores increasingly offering discounts as soon as their pre-Christmas shipping dates have passed.

January mattress deals

Hang on a bit longer than Boxing Day, and you might find an even lower price if the mattress you have your eye on is included in the January mattress deals most brands offer.

Retailers know most of us are a strapped for cash in January thanks to Christmas spending, so there can be some good discounts on offer during this month to tempt us all into continuing to spend.

If a retailer wants to shift stock for the new season, then January mattress deals on end-of-line products can also get bigger as the month continues. However, if a mattress is being discounted because it's a discontinued line, then waiting does run the risk that the product may sell out before it drops to its lowest price.

FAQs

What is the best month to buy a mattress?

In our experience, November is the best month to buy a mattress. That's because November is the month when Black Friday mattress deals launch, which generally means discounts are the biggest we've seen all year.

Emma, Simba, Nectar, REM-Fit, Silentnight, Panda, and many more mattress retailers tend to launch extremely competitive Black Friday mattress sales in November.

And there's generally no need to wait for Black Friday itself (alway the last Friday of November), with Black Friday mattress deals now usually kicking off at the beginning of November.

Should you buy a mattress on Black Friday?

In our opinion, yes, Black Friday is a great time to buy a mattress. In our experience – and we've been reviewing the best mattresses on the market for many years now, so we regularly keep track of prices – Black Friday tends to see the best mattress deals and the lowest mattress prices of the year.

Mattress retailers are renowned for regularly slashing prices, with it sometimes seeming like there's never a sale not happening at the likes of Emma, Simba, Nectar and the like. However, in our experience, Black Friday week is when all of the mattress brands offer the biggest discounts of the year, competing with each other to offer the lowest prices around.

How do I get the best price on a new mattress?

The easiest way to find the best price on a new mattress is to wait for a mattress sale.

Although retailers can discount at any time of the year, most retailers tend to follow a pattern when running promotions, with the biggest mattress discounts likely to fall at a few key times of year; Black Friday at the end of November and the January sales.

If you can time your mattress purchase with one of these key trading periods then you may well be able to snap up a hefty discount and get your dream mattress for far less than its recommended retail price.

How we choose mattress deals

You'll find full details of the Ideal Home product selection process on our how we test page.

In order to compile this mattress deals page we factored in our own hands-on testing, searching out deals on the products that we consider best-in-class based on our in-house review process. That includes mattress deals from Emma, Simba, Tempur, and more.

If deals aren't currently available on our tried-and-tested favourites, then our product experts have used their knowledge and experience of the product category to curate a list of the best deals available today. This includes researching technical specifications and taking into account multiple customer reviews of any deals we recommend.