The highly anticipated John Lewis Christmas advert 2021 is out – Christmas has landed. But with an unexpected guest this year.
Our Christmas ideas brainstorming doesn't really begin until the seasonal adverts start hitting our screens. The John Lewis Christmas advert has become the highlight of the Christmas countdown since its first blockbuster advert in 2007 that cost a whopping 6 million pounds to make.
John Lewis Christmas advert 2021
This year the advert has landed a few weeks early this year and stars an unexpected guest - Skye, an Alien who comes to earth and experiences Christmas for the first time. The two-minute advert debuted this morning to John Lewis & Partners customers via email at 6.30am.
The John Lewis & Partners Christmas advert is called 'Unexpected Guest' and follows a young boy called Nathan and the space traveller, Skye who has landed in the woods beside Nathans home.
The advert celebrates the joy of friendship and the wonder of Christmas as Nathan introduces Skye to his family’s festive traditions for the first time. All to the soundtrack of Philip Oakey and Giorgio Moroder 'Together in Electric Dreams' performed by Lola Young, a 20-year old singer-songwriter from South London.
A friendship blossoms as they decorate a tree with fairy lights, he even encourages her to try her first mince pie. At the end, before Skye returns home she receives her first Christmas present, his Christmas jumper, a version of which customers will be able to purchase online and in-store.
'There is nothing more magical than discovering the joy of Christmas for the first time and enjoying your favourite festive moments with loved ones,' says Claire Pointon, Director of Customer.
'After the last 18 months, we wanted our advert to really celebrate this as we look forward to a brighter future. We know our customers are excited for this festive season more than ever, as they reconnect with family and friends. Through the story of Skye and Nathan we celebrate friendship and are reminded of the joy of experiencing Christmas for the first time.'
Lola Young says: 'I feel super honoured to be a part of this, growing up I always watched the John Lewis Christmas adverts, they’re iconic and so it kinda feels surreal getting asked to be in one.'
'It also means a lot as an up-and-coming artist to be a part of something this special,' she adds. 'Together In Electric Dreams is a very beautiful song.
'I love that era of music and I think Philip Oakey & Giorgio Moroder are incredible. The lyric and soul within the song is something inspirational, fitting to the story within the ad. I feel so excited to be covering it and working with John Lewis.'
John Lewis & Partners have turned this year's advert into a fully interactive event creating installations of an apparently crashed spacecraft on the South Bank in London and in Newcastle last week.
A Snapchat filter is also available to mark the launch today. For the first time My John Lewis MeWhen will the John Lewis Christmas advert 2021 be released?mbers will be able to interact with the advert through 'Unexpected Guest: The Experience' on the app and website.
When will the John Lewis Christmas advert 2021 be released?
The department store built up anticipation for the new ad, teasing that an unexpected guest would be landing on the 4th of November at 8 am on social media.
As well as debuting online, the advert will air this evening at 8.15pm on ITV, in a special premiere during The Pride of Britain Awards.
The Christmas adverts have started earlier than ever this year, with Very launching its first festive advert in October. Marks & Spencer also choose the 4th of November to unveil their Christmas advert which featured Percy Pig for the first time ever.
The 4th November appears to have officially been marked as the first day of Christmas. John Lewis & Partners released the advert earlier than usual after a rise in searches for Christmas products on its website.
It is no surprise that with the Christmas tree shortage warnings, and Black Friday deals almost here, customers are looking to get ahead of the December rush.
Last year's John Lewis Christmas advert
Last year John Lewis abandoned its traditional character-led campaigns like 2019's Edgar the Dragon and 2016's Buster the boxer. Instead, it opts for a part-animated, part live-action advert that featured animals, snowmen, and all the festive tropes you would expect.
Like with most John Lewis and Partner's adverts it was anchored in a theme of goodwill and charity. However, rather than a break-out star character, it was the heart-shaped umbrella that became a bestseller off the back of the advert.
What do you think of this year's advert?
-
Philips' new air fryer uses steam to revolutionise cooking and cleaning – here's what happened when I tried it at homeThis dual-basket steam air fryer does the job, but doesn’t knock it out of the park
-
Plywood kitchens are the secret to a Scandi-inspired cooking space5 ways to embrace the simple kitchen trend in 2025
-
Green kitchenware will be the ‘it’ trend for dining tables in 2025 - here’s how you can get the lookIt can even make your next culinary feast look more enticing
-
Christmas smart home tech - how to make the festive season a more practical (and magical) oneDiscover how to make the festive season both more practical and more magical
-
Putting your Christmas decorations up now gives you a chance to check the insulation in your loft - and save you up to £590 in the processThis is why now is the perfect time to check your loft insulation
-
The everyday household items you can use to store Christmas decorations safely, easily and for freeThese tricks will ensure your decor stays in pristine shape without buying a thing
-
Martin Lewis reveals the cost of running Christmas lights - and it all depends on the type of lights you haveAre our twinkling lights expensive to enjoy over December?
-
The best Christmas tree storage bags and boxes to keep your artificial tree safe until next DecemberThe best Christmas tree storage to keep your artificial tree looking its best for many festive seasons to come
-
Not sure whether you can recycle gift bags or other Christmas gift wrap? Experts share their top tipsCan you recycle gift bags and other Christmas gift wrap? Here’s all you need to know
-
Christmas Eve box ideas to help you make the night before even more magicalThe countdown's on! It's time to start thinking about the goodies to fill these popular gift boxes
-
These are the 7 places to declutter before Christmas for a peaceful festive periodA clean and tidy home is the perfect place for hosting and relaxing over Christmas
