There's a surprise in store for Laura Ashley fans
We had to do a double-take...
It's famed for its signature floral prints on everything from bedding to sofa covers. But it seems that a change in season has prompted Laura Ashley to take a bold new interiors direction. And we predict that both long-time fans and newbies are going to love it.
Mad for Mid-century: You know you love Mid-century modern design if
The new Laura Ashley Editions collection gives a nod to both Mid-century cool and the palette of brights that made Sixties' homes so groovy.
The range includes furniture, lighting, wallpaper, bedding, gifts and accessories – everything you need to create a cohesive look for your living room or bedroom.
Here are a few items from the Editions range that will help you recreate the above look.
Editions: Chevron Printed Sunshine Rug
Rugs in the Editions range are individually screen printed, giving each a distinct colour variation. The combination of sunshine yellows and moody greys, will give an understated injection of colour into your room of choice.
While the Chevron pattern may seem a departure for the brand, you may be surprised to learn what Laura and Bernard Ashley started fashioning when they started their fledgling textiles enterprise in the Fifties.
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Working out of their flat they produced small fabric squares with geometric patterns – so the brand's foray into alternative patterns may not be so new after all!
Buy Now: Editions: Chevron Printed Sunshine Rug, £52.50, Laura Ashley
Editions: Newton Large Two-Seater
Available in six different colours including Marlow Honey (pictured above), this roomy sofa will make a standout centrepiece for your living room. Choose from leg finishes in either Light Oak or Chestnut for two contrasting looks.
Buy Now: Editions: Newton Large Two-Seater, £630, Laura Ashley
Editions: Gibbs Pale Steel Coffee Table
Pale Steel paint finish means this stylish coffee table will blend in with any interiors scheme. A lower shelf is the perfect place to store your magazines or chunky coffee table books.
Buy Now: Editions: Gibbs Pale Steel Coffee Table, £245, Laura Ashley
Seated for the season: Autumnal sofa trends – transform your living room with these key looks
If you've not shopped in Laura Ashley for a while, could this new collection tempt you back?
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