Instagram is going wild for Primark's Jungle Book homeware collection
Homeware to make you forget about your worries and your strife

Just looking to spruce your home up with the bare necessities? Look no further than the Primark Jungle Book collection.
Related: The new Primark bedding that looks designer but costs just £9
The songs from the Jungle Book have been stuck in heads since the animated film was released in 1967. Despite being almost 45 years old this year, Mowgli, Baloo and King Louie have never been far from our hearts.
I think we may have fallen even more in love with them if the reaction to Primark's Jungle Book collection is anything to go by.
Primark Jungle Book collection
When a photo of Primark's playful Jungle Book cushions and blanket appeared on the Primark Instagram feed, fans were quick to show the love.
The post clocked up 54,955 likes and 1,022 adoring comments, including:
'I need these!! Love, love them, so cute' added another.
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'Loveee jungle book. Obsessed.' commented one fan.
'My bedroom is bear without these,' wrote one fan.
'Bed necessities 👌' quipped another Instagrammer.
A post shared by Primark (@primark)
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The collection includes a fleece blanket featuring a leafy pattern. Priced at £6, the throw includes some of your favourite Jungle Book characters scattered among the leafy fronds.
Why not complete the look with one of the Jungle Book cushions? Primark featured three different cushion designs on their Instagram that we're going wild for.
The Baloo face cushion is our particular favourite. We are already thinking up excuses for our other half why it belongs on our bed, not the kid's room.
If you're a looking for a slightly more subtle style there is also the navy blue cushion scattered with the beloved characters. There is also a circular cushion decorated in the same pattern as the fleece throw.
If you can't just between the three, why not pick them all up? Prices for the cushions start at £7.
Related: The Primark Mickey Mouse bedding driving Instagram into a Disney frenzy
However, we have saved the best for last – the Baloo mug! If you need us this weekend we'll be sipping tea from this mug, watching the Jungle Book.
Rebecca Knight has been the Deputy Editor on the Ideal Home Website since 2022. She graduated with a Masters degree in magazine journalism from City, University of London in 2018, before starting her journalism career as a staff writer on women's weekly magazines. She fell into the world of homes and interiors after joining the Ideal Home website team in 2019 as a Digital Writer. In 2020 she moved into position of Homes News Editor working across Homes & Gardens, LivingEtc, Real Homes, Gardeningetc and Ideal Home covering everything from the latest viral cleaning hack to the next big interior trend.
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